When surveyors and trainees share with me their worries and fears about being a professional surveyor and having more visibility on social media, they typically fall into three categories.
Firstly, they don’t know how to use the tech or get overwhelmed by which platform is best.
I would say that any platform is best, just get started and see if you are comfortable with it. LinkedIn is often seen as a more professional platform and can act as a CV in the first instance. It’s also linked to Google, so even if you don’t have a website, if someone searches your name, it will draw in your LinkedIn profile.
The second worry not knowing what to say or post. That is all down to knowing who you are talking to and why. If you’re a student looking for a job, then you’re speaking to your future employers, so think about what they might want you to demonstrate, for example, that you’re curious, interested and keen to learn. If you’re running your own business, you’re speaking to your future clients or maybe your existing clients who are looking for validation that they made the right choice to invest in you. Engagement on social media is a skill, and just like you had to train to be a surveyor, you need to train yourself and learn how to write authentically.
If you’re spending time on social media with no leads or results, then I’m sorry to say your content is not resonating with your audience because it is not interesting to them – it’s just boring. You can blame the algorithms, the time of day, the social media platform itself, but that is the hard truth. Social media is about being social. That means creating a post that invites a conversation, asks a question, shares a view and is helpful. It needs to be written by a human for a human to respond. So have a think about the wording and purpose of your posts, not just the juicy pictures of defect roof flashings or Japanese knotweed you are excited to share but your audience won’t understand the reason to get excited.
Finally, the third thing I hear from surveyors is that they often have worries and a deep-rooted fear about being judged and being criticised for being seen to be showing off, being challenged on their professional opinion, or they worry about being a good enough surveyor or even being qualified enough.
I remember my first LinkedIn article, and it was awful. I cringed at my first Instagram real as I danced about pointing my hands at things. My Facebook Lives still end up going live in the wrong group. It doesn’t matter. It can all be cleaned up, edited, tweaked, and we can embrace our failures. My motto is ‘functional, not too embarrassing.’ It just needs to do the job in the first instance, and you will get better.
Just like writing copy for posts is a learned skill, so is developing the confidence to post and share. It’s just a habit, getting familiar and embracing doing something different. People just want to know more about you on social media. They want to know how you work, they want to know, like and trust you before they will buy into what you actually do. That’s why improving your visibility authentically is so important. If you use it in the right way, social media can be a great tool for your business and a force for good.
So remember that it’s not about you, it’s about them, your audience. And you do have the audience, however uncomfortable that makes you feel. The reason for putting yourself out there is to help others by sharing knowledge. If you hang on to that, then you’ll find the courage to post on social media on days when you really don’t feel like it and share learning which will make a difference to someone else’s day. And when you get feedback or a private message that says thanks for sharing, there is really no better feeling.
- Join the next Surveyors Get Visible Masterclass on October 6th https://calendly.com/love-surveying/surveyors-get-visible-masterclass
- LionHeart’s Webinar – Mistakes to Avoid on LinkedIn http://u.pc.cd/m27otalK
- RICS Insight Community https://www.rics.org/eu/surveying-profession/global-professional-network/rics-insight-community/
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